Natural Beta-Carotene is a naturally occurring carotenoid pigment found in plants, fruits, and algae. It is responsible for the vibrant orange, red, and yellow colors in carrots, sweet potatoes, pumpkins, and other produce. As a potent antioxidant and the primary dietary precursor to vitamin A, beta-carotene plays an essential role in human health.
Provitamin A Activity: Beta-carotene is converted in the body to retinol (vitamin A), making it a safe and efficient source of this essential nutrient. Unlike preformed vitamin A, the body regulates the conversion of beta-carotene, ensuring that excessive intake does not lead to toxicity.
Clean-Label Versatility: Natural beta-carotene is a clean-label ingredient, popular in functional foods, supplements, beverages, and cosmetic items. Its vibrant orange-red color also makes it a widely used natural food colorant (E 160 a).
Specification: 1% – 96% (HPLC, various strengths available)
Sample: Sample Available
Test method: HPLC / UV-Vis / USP method
Synonyms: β-Carotene, Provitamin A, CI Food Orange 5, Carotenes, E 160 a
MOQ: 1 KG | Package: 1kg/foil bag (light-protected), 25kgs/drum
Certificate: HACCP, ISO 22000, HALAL, GMP, Kosher (available upon request)
Molecular Formula: C₄₀H₅₆ | CAS: 7235-40-7

Product Characteristics
Appearance
Assay Range
Solubility
Provitamin A
Particle Size
GMP Manufacturing
COA (Certificate of Analysis)
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Benefits of Natural Beta-Carotene Powder
01Provitamin A Activity - Safe Vitamin A Source
Beta-carotene is converted to retinol (vitamin A) in the body - a safe, regulated process. Unlike preformed vitamin A, the body controls conversion, preventing toxicity even at high intakes.
02Potent Antioxidant Defense
As a lipophilic antioxidant, beta-carotene protects cell membranes and lipids from oxidative damage. Quenches singlet oxygen and scavenges free radicals, supporting healthy aging and cellular health.
03Immune System Support
Vitamin A is essential for maintaining mucosal barrier integrity and supporting immune cell function. Beta-carotene's conversion to vitamin A supports a healthy immune response.
04Eye Health & Vision
Beta-carotene is a precursor to retinal, a form of vitamin A required for vision. Supports retinal health and helps maintain healthy vision.
05Skin Health & UV Protection
Provides antioxidant protection against UV-induced oxidative stress and supports healthy skin cell turnover. Used in both supplements and skincare formulations.
06Natural & Clean Label
Derived from natural sources (algae, carrots, palm oil, or fermentation) - full-spectrum carotenoid profile. Widely used as a natural food colorant (E 160 a).
Application Fields
Dietary Supplements (Hero Application): Capsules & tablets (vitamin A support), powder blends & stick packs, gummies & chewables, multivitamin & mineral blends.
Functional Foods & Beverages: Juice fortification, energy drinks & shots, sports nutrition powders.
Cosmetics & Personal Care: Anti‑aging skincare (serums, creams, lotions).
Food Coloring (E 160 a): Margarine, cheese, sauces, confectionery - natural yellow to orange-red color.
OEM Finished Products: Vitamin A support capsules, antioxidant powder sticks, immune & vision gummies, protein bars, skin serum - full custom manufacturing available.
Production Process

Process: Natural source (algae/carrots/palm oil/fermentation) → extraction → purification → microencapsulation with carriers → spray drying → standardization → milling → sieving → light‑protected packaging.
Product Quality Advantage
1% – 96% Assay Range – Multiple grades for formulation flexibility.
Natural Source – Algae, carrots, palm oil, or fermentation.
Microencapsulated Options – Excellent water dispersibility and stability.
Clean Label – Natural food colorant (E 160 a).
Low Heavy Metals – Pb <0.5 ppm.
cGMP Certified – Full traceability and documentation.


Annual Capacity: 1,500 Tons | 15+ years of carotenoid expertise
Professional ODM/OEM Services
We provide full OEM/ODM manufacturing for finished products using Natural Beta-Carotene Powder as the active ingredient - from concept to commercial delivery, all under one roof.
① Finished Dosage Forms
Capsules: 3,000 IU – 25,000 IU; vegetarian/gelatin; custom bottle/blister.
Tablets: Direct compression; round/oval; debossing.
Chews & Gummies: Custom flavors, sugar‑free options.
Powder Blends: Stick packs, tubs; with vitamin E, vitamin C, selenium, zinc.
Cosmetics: Serums, creams, masks.
Bars: Protein bars, snack bars.
② Combination Options
Beta-Carotene + Vitamin E (antioxidant synergy), Beta-Carotene + Zinc (vision support), Beta-Carotene + Vitamin C (immune health).
③ Additional Services
Flavor development, third‑party certification (NSF, Kosher, HALAL), stability testing (light and oxygen protection), regulatory documentation.
📧 Email: wangjing@landnutra.com
📱 WhatsApp: +86 18092657549
All backed by LANDNUTRA's quality assurance - full GMP, Halal, Kosher, COA certification and complete traceability from sourcing to finished product.
Export Certificates

Why choose us
XI'AN LANDNUTRA CO., LTD. – Your Trusted Manufacturer of Functional Ingredients. Rooted in Quality, Driven by Expertise, Committed to Health and Excellence.
Strong Production Capability: Annual capacity 1,500 tons. 15+ years experience, own facility.
Leading Service: ONE-STOP OEM/ODM from pre-sales to after-sales.
Quality Assurance: CQC-certified enterprise, purity embedded in every process.
Broad Market: Botanical Extracts, Cosmetic Ingredients, Functional Ingredients.
15+ years of expertise in carotenoid chemistry and functional ingredients. Vertically integrated from raw material sourcing to finished goods manufacturing. Batch‑specific COA including assay, heavy metals, loss on drying, and microbial limits. Technical support for formulation and stability.
FAQ
| Test Item | Specification (20% Grade) | Test Result | Conclusion |
|---|---|---|---|
| Appearance | Red to dark red free-flowing powder | Conforms | Pass |
| Assay (HPLC) | ≥20.0% | 21.3% | Pass |
| Loss on Drying | ≤8.0% | 3.2% | Pass |
| Ash Content | ≤5.0% | 2.8% | Pass |
| Lead (Pb) | ≤2 ppm | <0.5 ppm | Pass |
| Total Plate Count | ≤1,000 CFU/g | <100 CFU/g | Pass |
| E. Coli / Salmonella | Negative | Negative | Pass |
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